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Basic Readiness Principles

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  • Richard Martin
  • August 6, 2017
  • 2:26 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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  1. Velocity: Action is a vector. You can get to your objectives earlier by combining the right direction of movement with fast speed of execution.
  2. Decisiveness: Don’t wait for perfection; move when you can act and generate results that contribute to your aim.
  3. Opportunism: Accelerate execution and results by exploiting favourable events and conditions.
  4. Momentum: Consider changes carefully, as it takes time and energy to change direction and speed.
  5. Preparation, planning, and logistics: Use time judiciously (or make it) to prepare for action; consider all relevant factors, conditions, scenarios, and risks; develop courses of action to achieve your aim and select the optimal one for detailed planning; balance resources and priorities accordingly.
  6. Initiative and creativity: Tell your people what outcomes they are responsible for, and let them find the optimal ways to achieve them; give them the requisite authority and resources in line with their needs and overall priorities; make them accountable for their actions and results.
  7. Security: Protect your flanks and lines of communication through 360-degree situational awareness; validate your assumptions.
  8. Surprise: Don’t advertise your intentions, unless you can be almost certain of the results beforehand.
  9. Depth: Act in waves and phases; don’t put all your eggs into one basket; reinforce success and stop doing what isn’t working; don’t expect success on the first try, but be ready for it nonetheless.
  10. Reserves: Always keep forces and resources in reserve, because you can never foresee everything beforehand.

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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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