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Build your command presence to maximize your ability to influence others positively

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  • Richard Martin
  • March 24, 2014
  • 12:17 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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“Command presence” is a term that is used in the military to denote the degree of respect, admiration, and confidence that people have in a leader. You know you have command presence through the following criteria:

  1. You are fully confident in your abilities as a leader and manager.
  2. You have integrity and lead ethically.
  3. People admire you and look to you to set the tone and attitude of the team.
  4. You are a reference for others for how to think and feel.
  5. You don’t feel threatened by questions, challenges, or conflict; in fact, you welcome them.
  6. Though you get great personal satisfaction and motivation from leading, your ego is under control.
  7. You don’t need others to validate your feelings and make you feel important.
  8. You welcome input from others and weigh it in the balance before making a decision.
  9. People look to you for inspiration, guidance and direction.
  10. You lead from the front and are not afraid to make tough decisions.

Richard Martin is a consultant, speaker, and executive coach. He brings his military and business leadership and management experience to bear for executives and organizations seeking to exploit change, maximize opportunity, and minimize risk.

© 2014 Richard Martin. Reproduction and quotes are permitted with proper attribution.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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