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Comparing Information Warfare Strategies

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  • Richard Martin
  • March 10, 2022
  • 2:22 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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By Richard Martin

Ukraine and Russia appear to have to diametrically opposite approaches to Information Warfare.

Ukrainian Information Operations

For consumption in Russia: See what your government is doing to your Ukrainian kin?

For consumption in Ukraine: Rally the people, armed forces, successes, how to pass on important information, leadership

For international consumption: Support us, we are fighting for YOU, and YOUR freedom, see what the Russians are doing?

The Ukrainian information strategy combines selective truth telling with the theme of Ukrainian heroism and resistance to Russian brutality tyranny and aggression.

Russian Information Operations

For consumption in Russia: Focus on internal IO to keep the people and forces onside.

For consumption in Ukraine: Sow panic, disinformation, misdirection, false flags, confusion, “we’re here to liberate you”

For international consumption: Generate distrust in ALL information, cynicism, nihilism

The Russian information strategy can be summed up as nihilistic. The idea is to sow the most fundamental doubts in the receiver’s mind about the reality of what they are seeing, reading, and hearing. It’s gaslighting on a massive scale. It’s basically about saying: “Who are you going to believe, me or your lying eyes?”

© Richard Martin

Richard Martin was an infantry officer for over 20 years in the Canadian Army. He is currently an entrepreneur, strategic advisor, and information warrior focusing on extracting valuable information and signals from chaos and noise.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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