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Do you exploit change or simply endure it?

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  • Richard Martin
  • September 26, 2016
  • 6:00 am
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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Monday STAND TO!

By Richard Martin, Expert in Business Readiness and Exploiting Change

Do you try to mould your future and create the conditions for your success, or do you instead remain passive while others seize the initiative?

The whole point of Business Readiness is to “take the bull by the horns” and shape your competitive battle space for you and your customers. This isn’t simple P&P (preparation and planning). It’s about vigilance, preparedness, and robustness so you see, assess, respond, act, and pounce on opportunities before others see them.
Situational Awareness
Step 1 of the Business Readiness Process (BRP) is…

Vigilance through constant Situational Awareness. Situational awareness requires systems, procedures, and mindset to be on the lookout for changes and trends at all levels–strategic, operational, tactical–of your business and organizational environment. This includes keeping eyes on:

  • Changing customer needs and wants
  • Changing political, social, demographic, cultural milieu
  • Technology, finance, economic factors, etc.
  • Competitors and other stakeholders, including changing alliances, support, and opposition to your goals and strategies
Think of how effective non-business opposition to Keystone XL,
Northern Gateway, and other pipelines has been.
Could this have been anticipated?
Could the companies involved have managed the situation better?
Could they have assessed their courses of action better?
You need…
  1. A consistent and constant watch and evaluation system.
  2. A method and the right mindset and motivation in you and your people.
  3. To decide if this changes your mission and objectives or whether you need to update them.
It starts at the top. If you’re not open to change and ignore signs of imminent disruption, how can you expect your team members to be engaged and motivated for it?
Business Readiness Process (BRP)
1.     Ensure vigilance through situational awareness.
2.     Do preliminary assessment of tasks and time.
3.     Activate organization or team.
4.     Conduct reconnaissance.
5.     Do detailed situational estimate.
6.     Conduct wargame and decide on optimal course(s) of action.
7.     Perform risk management and contingency planning.
8.     Communicate plan and issue direction.
9.     Build organizational robustness.
10.   Ensure operational continuity.
11.   Lead and control execution.
12.   Assess performance.


Did you know that an infantry battalion only needs about 3 to 4 hours of prep and planning time to be battle ready? What are you waiting for to get the same benefits for your outfit?
Feel free to contact me at any time to discuss your objectives and needs.
And remember… STAND TO!!!

© 2016 Alcera Consulting Inc.

This article may be forwarded, reproduced, or otherwise referenced for non-commercial use with proper attribution. All other rights are reserved and explicit permission is required for commercial use.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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