Skip to content
Logo of blog www.exploitingchange.com by Alcera Consulting Inc.
  • About
    • Richard Martin
    • Alcera Consulting Inc.
  • Services
    • Consulting
    • Facilitation
    • Training
    • Speaking
  • Blog
  • About
    • Richard Martin
    • Alcera Consulting Inc.
  • Services
    • Consulting
    • Facilitation
    • Training
    • Speaking
  • Blog
Contact
  1. Home
  2. »
  3. Op-Ed
  4. »
  5. Is Research In Motion Moving Away from the BlackBerry?

Is Research In Motion Moving Away from the BlackBerry?

Share this post

  • Richard Martin
  • April 4, 2012
  • 11:56 am
  • 2 Comments
Picture of Richard Martin

Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
All Posts

Research in Motion yesterday announced a new service to allow corporate IT departments to manage fleets of iPhones and Android phones using their secure management features.

I wrote last year at about this time that RIM had to refocus on its true strength, which is the management and security of corporate and institutional mobile digital communications. I said at this time that it was the only way that RIM would be able to maintain its differentiation in the face of the Apple and Android onslaught.

With this move, I think that RIM is finally starting to fight back in a manner that leverages its stengths and strong strategic position in providing highly secure corporate and institutional communications. This is exactly the type of savvy strategic manoeuvring that companies need to engage in to take back the initiative and go back on the offensive. I write about this extensively in my forthcoming book, Brilliant Manoeuvres: How To Military Wisdom to Win Business Battles.

© 2012 Richard Martin. Reproduction and quotes permitted with full and proper attribution.


Discover more from Exploiting Change

Subscribe to get the latest posts sent to your email.

2 Responses

  1. bethplutchak says:
    April 5, 2012 at 6:02 pm

    Sadly I’m going to have to give up on BlackBerry. I remember how excited I was way back when, when I got my first BB phone, but the next one will be a Droid for me.

    Reply
    1. Richard Martin says:
      April 5, 2012 at 6:06 pm

      Thanks for commenting. Your decision to go to Android is exactly why RIM has to become platform neutral and leverage its key strengths in security and fleet management.

      I’ve never been a BB user, having gone right into the iPhone for my first smart phone. As a Canadian, I hope RIM can pull off a corporate renewal and get back to growth and profitability.

      Rich

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Ready to

Navigate change and strengthen your strategy?

Let’s get started.

Book a call

Share this post

Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

PrevPreviousBook Review — Suddenly in Charge
NextDoing More of the Same Will Get You… More of the SameNext

The Burden and the Withdrawal – The American Strategic Revolution

Read More »

Europe’s New Strategic Frontier – The EU, the Eastern Flank, and the Rise of Poland

Read More »

My latest Strategic Leadership column in Canadian Defence Review

Read More »
Page1 Page2 Page3 Page4 Page5

You've come this far...

Ready to build a strategy

That is truly impactful?

Book a call

Logo of www.exploitingchange.com blog, by Alcera Consulting Inc.

I collaborate with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance.

Contact me

+1 (514) 453-3993

Latest Articles

  • The Burden and the Withdrawal – The American Strategic Revolution
  • Europe’s New Strategic Frontier – The EU, the Eastern Flank, and the Rise of Poland
  • My latest Strategic Leadership column in Canadian Defence Review

Links

  • About
    • Richard Martin
    • Alcera Consulting Inc.
  • Services
    • Consulting
    • Facilitation
    • Training
    • Speaking
  • Blog
  • About
    • Richard Martin
    • Alcera Consulting Inc.
  • Services
    • Consulting
    • Facilitation
    • Training
    • Speaking
  • Blog

Sign up for weekly insights

Sign up for weekly insights

We don’t spam! Read more in our privacy policy

Check your inbox or spam folder to confirm your subscription.

Privacy Policy – Terms & conditions

Alcera Consulting Inc. © 2024 Copyright - All Rights Reserved

Socials

X-twitter