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Keep things simple

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  • Richard Martin
  • June 15, 2015
  • 1:09 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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You might find this hard to believe, but SIMPLICITY is actually a key principle of military strategy and tactics. Complication increases the probability of friction, and friction increases the chances of failure, or massive confusion.

How do you know you’ve achieved simplicity? Simple: People can readily explain things back to you in their own words without error or misunderstanding. Whether it’s your overall intent, vision, mission, or detailed plans, ALL of your employees should be able to respond to the questions, “What are we doing here and what is your part in it? What happens if you can’t fulfill your part of the plan?” In business terms, this also includes the ability to quickly articulate how the client is better off by buying your products or services or doing business with you.

Here are some quick tips to keep things simple:

  • Give people your overall intent and tell them WHAT you would like them to contribute and WHY it’s important.
  • Let them figure out the best WAY to achieve their tasks and outcomes.
  • Focus on outcomes, not inputs.
  • Follow the rule of three: Only rarely should you give more than three major tasks or outcomes to someone. Limit their span of responsibility and control to three subordinates.
  • Break complex plans and tasks into smaller pieces and assign them to separate teams and leaders. Apply the rule of three.
  • Assign clear lines of authority and responsibility. Ensure people are accountable.
  • Assign major resources to teams and leaders but let them figure out and coordinate the details.

I’m never too busy to discuss your needs or those of anyone else you feel may benefit from meeting or talking to me. So feel free to contact me at any time!

Richard Martin is The Force Multiplier. He brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2015 Richard Martin. Reproduction and quotes are permitted with proper attribution.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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