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Know. Can. Will.

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  • Richard Martin
  • September 7, 2015
  • 2:59 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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There was an article in the Wall Street Journal a few days ago about how Walmart has decided to provide more training and development for its employees, especially those that are just starting out. This is a welcome development, as companies often fail to provide the most basic skills and knowledge to allow their employees to do a good job. This is particularly the case in the retail sector, and it is compounded by the high turnover.

Walmart has adopted the motto “I know. I can. I will.” This is another way of describing the three types of competencies. I know refers to the knowledge requirements of a job. I can refers to the skills requirements. I will refers to the attitudinal requirements. With my own clients, I tell them that all tasks, functions and responsibilities can be broken out into the KSA scheme that I learned in the army. Knowledge is WHAT the person needs to know to do the job or task. Skills are HOW the person will do the job or task. And Attitudes are WANTING to do the job, and do it well.

Whenever you’re confronted with the need to identify and develop competency requirements, it helps to break these out as follows: What knowledge is needed and by whom? How will the knowledge be applied in practice? What attitude is required to apply these skills and do a good job?

I’m never too busy to discuss your needs or those of anyone else you feel may benefit from meeting or talking to me. So feel free to contact me at any time!

Richard Martin is The Force Multiplier. He brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2015 Richard Martin. Reproduction and quotes are permitted with proper attribution.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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