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Misdirection as Method

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  • Richard Martin
  • June 4, 2017
  • 1:38 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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by Richard Martin

OK, this week I’m going to go out on a limb and be deliberately provocative: I’m going to talk about politics, but as it pertains to strategy, manoeuvre, and readiness.

The more I observe Trump’s behaviour, the more I discern a certain method in his apparently mad approach to politics and communication. Let’s leave aside his policies and decisions, whatever you or I may think of them, and focus purely on the form of his communications and manoeuvres.

I think Trump is demonstrating masterfully the strategy of misdirection. This is purportedly how magicians entrance the audience so they focus on something innocuous while they perform their slight of hand, thus creating convincing and mystifying illusions.

Misdirection is also a fundamental tenet of military strategy and tactics, the aim being to get the enemy to concentrate or watch in a certain area or direction while friendly forces manoeuvre to bring their strength to bear against the opponent’s key weakness or vulnerability.

Consider the following. Trump regularly sows confusion and sends the media and his political opposition onto wild goose chases. Trump may have personality problems, but I can’t believe he’s so maladjusted as to be stupid. In fact, I think his Machiavellian instincts are a result of his intelligence. His tweets are illustrative of how he attempts to manipulate issues by sowing false scents, confusion, and bloviation.

One of the deception tactics used in the Second World War in North Africa, by both sides, was to mimic columns of armoured vehicles by sending trucks to drive around and kick up dust clouds that could be seen rising beyond the horizon. My gut tells me this is what Trump is doing most of the time. What his ultimate aim is, I’m unable to fully discern at the moment, but it may not be completely in line with his public statements. Or not. That’s why his strategy may be having an effect.

It would be wise therefore, for allies and opponents to take his strategies and tactics seriously, if not for their content, at least for their form. They may be hiding something solid or truly substantive behind a facade of obfuscation and subterfuge.

Military tacticians are taught to beware of the easy path over the battlefield. If you’re advancing too easily and quickly, it might be because the enemy is luring you into an ambush.

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© 2017 Alcera Consulting Inc. This article may be used for non-commercial use with proper attribution.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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