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Money Is Subjective Value

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  • Richard Martin
  • December 10, 2022
  • 4:59 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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by Richard Martin

All value is entirely subjective. It resides in the minds of people. Money is the most widely accepted medium of exchange. People acquire it mainly for purposes of trade and as a store of value. Gold became the money because it was the most marketable good and would therefore be the most readily exchangeable.

Before gold, there were other forms of money, all of them commodities with variable monetary qualities. Archeologists have excavated sites full of seashells and beads on strings. Some of these go back almost 100,000 BP. Rarity, beauty, skill, durability, and proof of work were required to make a good acceptable as money.

I believe that grave goods were meant to be used in the spirit world as money and a sign of wealth and status in the next life.

© Richard Martin


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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