attack – Exploiting Change

Reflections of Remembrance

Richard Martin November 12, 2017 No Comments

By Richard Martin My study of military history has taught me that most soldiers and warriors throughout history have gone willingly, if not enthusiastically, into

Changing Perspective

Richard Martin February 5, 2017 No Comments

Always look at your situation from your enemy’s point of view. What is his objective? What is he trying to achieve? How is he likely to move and manoeuvre? What are his concerns and weaknesses? What are his strengths? You can apply this not only to an enemy, but also to a potential ally or any of the numerous stakeholders and bystanders on the modern battlefield.

The Readiness Mindset

Richard Martin January 29, 2017 No Comments

Readiness is the ability to anticipate and absorb changing conditions so you can come out on top, or at least maintain your position or objectives.

Create dilemmas for your opponents

Richard Martin November 23, 2015 No Comments

Since the IS-perpetrated terrorist strikes in Paris there has been surge of “advice” and debate on the best strategy to adopt against the Islamic State in the Middle East. The problem is that most of the discussion confuses tactics with strategy and then presents these as mutual exclusive.

Êtes-vous prêts pour un automne chaud ?

Richard Martin August 6, 2015 No Comments

Je ferai un « Briefing de préparation au combat » lors du Kickoff Motivation 2015, organisé annuellement par Michel Bélanger de La Zone Vente (lazonevente.com).

Make small, probing advances with new or modified products, services, capabilities, and business models

Richard Martin July 13, 2015 No Comments

You learn more by moving than by staying put. The normal impulse is to stay put and defend your position when you don’t know where to go or what to do. Unfortunately, this leaves you open to rapid change in the market as well as competitive threats.

Regularly evaluate your offensive posture

Richard Martin June 2, 2015 No Comments

If you can’t answer positively to at least 3 of these 5 questions, then you’re letting others take the lead and have lost the initiative. You’re a commodity, not a brand.

Avoid your opponents’ strengths: Use the indirect approach

Richard Martin May 11, 2015 No Comments

In battle the best way to defeat an entrenched enemy is to hit him in his weak spot or, even better, manoeuvre around him completely to make his position untenable (and irrelevant).

Send out scouting parties before your commit your main forces

Richard Martin May 4, 2015 No Comments

Time spend in reconnaissance is rarely wasted. Whenever a military force is advancing against enemy positions, it always sends out scouting parties to reconnoitre the terrain, confirm enemy positions and strength, and find gaps and weaknesses in the defences.

Understanding the difference between vital ground and key terrain

Richard Martin February 23, 2015 No Comments

There’s a principle of defence that distinguishes between vital ground and key terrain.

Reflections of Remembrance

Changing Perspective

The Readiness Mindset

Create dilemmas for your opponents

Êtes-vous prêts pour un automne chaud ?

Make small, probing advances with new or modified products, services, capabilities, and business models

Regularly evaluate your offensive posture

Avoid your opponents’ strengths: Use the indirect approach

Send out scouting parties before your commit your main forces

Understanding the difference between vital ground and key terrain

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