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The Show Must Go On!

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  • Richard Martin
  • November 28, 2016
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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operational-continuity

Step 10 of the Business Readiness Process: Ensuring Operational Continuity

The capacity to analyze, decide, and act during and after crises is critical. Here, I focus on the principles and techniques to manage and operate on a 24/7 basis during a crisis. These approaches are directly inspired by military command and control methods.

Operational continuity is part of the contingency planning resulting from risk management. The aim is to continue operating during and after a crisis or emergency, especially ensuring that customer services are maintained as much as possible.

There’s no such thing as a 9 to 5 crisis

If something is going to go wrong, it will probably do so at the worst possible time and the worst possible place. Just like the military, businesses and organizations providing essential services and mission-critical functions must be capable of operating 24 hours a day, 7 days a week.

Time enough for blame

Ensuring operational continuity is about solving the problem, not finding someone to blame. No matter when or where, it’s human nature to want to find someone responsible to lash out or punish them. But does that solve the problem? The focus during a crisis or emergency is on reacting in a timely and effective manner. There will be time enough to determine cause and accountability afterwards.

Caring for your people, caring for yourself

You can’t last long if you’re exhausted, nor can your people. True welfare during a crisis is about making sure your people are well rested and well fed, with proper hygiene, safety, and health care. This also extends to their families if it’s crucial to mission and operational continuity. Military forces know this first hand and take welfare measures very seriously, because it contributes to morale, team work, and resilience.

Operational rhythm and routines

Organizations such as hospitals, fire departments, and police agencies can respond around the clock. But, they also must operate on a continuous basis and be ready to handle surges in demand or action. The model for this is military battle rhythm. This assures leadership, decision-making, and command presence on a continuous basis. This section shows how to follow a military-inspired headquarters rhythm and routine.

Information management and the crisis operations center

The brain of any response must be in the Crisis Operations Center (COC). Information is the equivalent of neural signaling and cognition. The top leader can repair to the COC for briefings and updates, while exercising leadership and influence at the front lines. He knows that no matter what happens, someone is minding the shop to maintain situational awareness and to conduct ongoing planning and control of operations.

My name is Richard Martin and I’m an expert on applying readiness principles to position companies and leaders to grow and thrive by shaping and exploiting change and opportunity, instead of just passively succumbing to uncertainty and risk.

© 2016 Alcera Consulting Inc. This article may be used for non-commercial use with proper attribution.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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